Privacy Policy

This Privacy Notice explains how we collect, use, disclose, transfer and store your personal information.

We have developed this Privacy Notice because we want you to feel confident about the privacy and the security of your personal information. Berry Financial Planning Ltd. with FCA number 921484 and Company number 7047988 whose trading office is at Bispham Village Chambers, 335 Red Bank Road, Blackpool FY2 0HJ and whose registered office is at their Accountants at Unit 1, Barons Court, Graceways, Blackpool FY4 5GP is committed to complying with the data protection laws in the United Kingdom, and we reference the following legislation:

  • Data Protection Act 1998;

From 25th May 2018, new data protection laws will come into force in the United Kingdom, as follows:

  • General Data Protection Regulation 2018 (Regulation (EU) 2016/679)

Hereinafter known as the “Acts”.

When we refer to “personal information” or “personal data” in this Privacy Notice, we mean information which identifies you as an individual, or is capable of doing so. In the context of this Privacy Notice, the terms “personal information” and “personal data” may be used interchangeably.

Where we rely on your consent to use your personal data, you have the right to withdraw that consent at any time.

We may hold and use data about you in your capacity as a consumer, business customer, individual, as a shareholder, or any other capacity in which you may visit our websites. Please read this Privacy Notice carefully. By clicking online on our website, ‘Accept Cookies & Privacy Policy’ and continuing to visit any of our websites or use of any of our services, you indicate your agreement to our use of your personal information as set out in this Privacy Notice.


When do we collect information?

We will collect information from you when you register with us, apply to use any of our services, become our client, or contact us in person, by telephone, by e-mail or by post. We may collect information about you from fraud prevention agencies and other organisations when we undertake checks such as identification verification checks, as explained further below.

Information may also be collected about you when you visit our websites (for example via cookies), such as your IP address and other browser-generated information. More information about this can be found in our Cookie Policy, by clicking online on our website, ‘Accept Cookies & Privacy Policy’.

We record all calls for training and quality purposes and to enable us to deal effectively with queries or complaints and in order to comply with our regulatory obligations.

What information will we collect?

We may collect the following information:

  • Your contact details, such as your name, address, telephone number and email address;
  • Your date of birth, nationality, country of birth, country of residence, employment status and tax identification number (i.e. National Insurance Number);
  • Passport details, driving licence and utility bills;
  • Details of the services you request from us;
  • Any records held by financial crime prevention agencies, on the Electoral Register and by providers of utility services; and
  • Details of your employment status, income and source of wealth.

In some cases, you are not obliged to provide any personal data to us, but if you have requested information or a service from us, we will not be able to provide it without certain information, such as your contact details. Before we can begin providing you with our services, we need to obtain certain information about you, so that we can verify your identity in order for us to meet our obligations under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017, the Criminal Justice (Proceeds of Crime) (Financial Services Businesses) and any other applicable legislation and for the purposes of crime prevention and fraud prevention. You are obliged to provide this information and if you do not provide it, we will be unable to provide you with our services.

We also collect information from you when you voluntarily complete customer surveys, provide feedback or complete a contact form on our website. When you access or use our websites, website usage information is collected using cookies.

How we will use your information

We use information held about you in the following ways:

  • to process your application to use our services;
  • to undertake checks such as identification verification checks
  • to comply with our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to help protect your information and prevent unauthorised access to it;
  • to deal with any queries, complaints or problems reported by you;
  • to generate statistics relating to use of our website, such as the popularity of certain features or services. We do not use personally identifiable information for these purposes;
  • to provide you with information about other services we offer that are similar to those that you have already engaged us to provide, or enquired about. You may opt out of receiving this information when we collect your details or at any time by contacting us using the contact details below;
  • if required to do so by law and to the extent necessary for the proper operation of our systems, to protect us/our customers, or for the enforcement of any agreement between you and us;
  • to notify you of changes to our services; and
  • to help improve the services we provide to you.

Unless otherwise stated in this Privacy Notice, the legal basis for our use of your personal data will be that this information is required for one or more of the legitimate interests described within the Acts.

How we protect your information

We take appropriate security measures (including physical, electronic and procedural measures) to help protect the confidentiality, integrity and availability of your personal information from unauthorised access and disclosure. For example, only authorised employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use firewalls to help prevent unauthorised persons from gaining access to your personal information.

You are responsible for maintaining the confidentiality of your User ID and password which relate to your access to certain pages of this website or any account you set up with us. You agree to accept responsibility for all activities which occur in relation to the same.

You should not permit other people to use your User ID or password. Please contact us promptly if you believe your User ID or password may have been compromised. We will not be responsible to you if there is unauthorised access to your login details or unauthorised activity on this website as a result of someone else using your login details, unless we caused this to happen because of our negligence.

Despite our efforts regarding security it is important to bear in mind that the internet is not a secure means of communication. Personal information communicated through the internet may be intercepted by other people. We cannot guarantee the security of personal information sent to us through this website. You accept that you use this website at your own risk.

Disclosure of your information

We may disclose your information:

  • to businesses that are legally part of the same group of companies within name of company, or that become part of that group;
  • to our providers, IT providers, services providers and agents in order to provide and maintain the provision of the services;
  • to our appointed auditors, accountants, Compliance Officer, lawyers and other professional advisers, to the extent that they require access to the information in order to advise us;
  • to fraud prevention agencies and other organisations to allow us to undertake the checks set out below. We will supply details of such agencies on request;
  • to providers of investments or services we recommend, including providers of pensions, offshore bonds, onshore bonds, trusts, investment platforms, discretionary management services, mortgages, mortgage protection products, insurance products or other such products or services. We may also be required to share information with auditors appointed by the providers of such products or services;
  • if required to do so by the Financial Conduct Authority, or any relevant regulatory authority where they are entitled to require disclosure;
  • if required to do so to meet applicable law, the order of a Court or market rules and codes of practice applicable to the circumstances at the time;
  • to investigate or prevent fraud or activities believed to be illegal or otherwise in breach of applicable law;
  • if tax regulations require us to collect information about each investor’s tax residency. In certain circumstances (including if we do not receive a valid self-certification from you), we may be obliged to share information about your account with the relevant tax, payments and customs authority, who may pass this on to tax authorities in other jurisdictions;
  • in the event that we sell or buy any business or assets, in which case we will disclose your personal information to the prospective seller or buyer of such business or assets; or
  • if any one of the Berry Financial Planning Ltd companies or substantially all of its assets are acquired by a third party, in which case personal information held by it about its clients may be one of the transferred assets.

We will not lend or sell your information to third parties.

Fraud Prevention Checks

As part of our application process we will carry out automated checks using your personal data, such as your name, postal address, date of birth, telephone numbers and employment status. These checks include identification verification checks and financial crime checks and involve us obtaining information from fraud prevention agencies and any records held by financial crime prevention agencies, on the Electoral Register, Credit checks and providers of utility services.

We need to carry out these checks in order to meet our obligations under the Money Laundering Regulations (and any other applicable legislation). The information obtained from these checks is used by us to determine if we can accept you as a client, whether further information is required or the application is rejected, based on factors such as whether we have been able to verify your identity.

We may make periodic searches with fraud prevention agencies during the course of our relationship with you to verify the information we hold remains correct and that there has been no change in your status (for example when you are a politically exposed person or if you have been subject to a financial sanction). We and other organisations (who may be from other countries) may use and access the information recorded by fraud prevention agencies.

To prevent or detect fraud, or to assist in verifying your identity we may make searches at fraud prevention agencies. We may also provide information to financial and other organisations involved in fraud prevention to protect ourselves and our customers from theft and/or fraud. If false or inaccurate information is provided and fraud is identified or reasonably suspected, details will be passed to fraud prevention agencies who will record this. This information may also be accessed by law enforcement agencies. This information may be used by us, other Group companies and other organisations to prevent fraud and money laundering, for example, when processing applications for services or for debt recovery.

Data retention

We are committed to only keeping your personal data for as long as we need to in order to fulfil the relevant purpose(s) it was collected for, as set out above in this notice, and for as long as we are required or permitted to keep it by law. We retain copies of our customer contracts in order to enable us to deal with any legal issues and the information provided to us for identification verification checks, financial crime and anti-money laundering checks (as required by law) for 7 years after termination or expiry of our contract with you. We retain details of complaints indefinitely.

We shall keep advice related records of the following for 7 years as a result of a regulatory obligation to the FCA:

  • call recordings, electronic communications and minutes of face-to-face meetings;
  • suitability and appropriateness assessments;
  • periodic statements (for example, valuations); and
  • all orders and transactions in financial instruments on your behalf (including information about your identity).

Where applicable, we will keep records of pension transfers, pension conversions, pension opt-outs or Free Standing Additional Voluntary Contributions indefinitely. 

Transferring information overseas

We may share your personal information with our service providers and this may involve transferring it to countries outside the European Economic Area (EEA) whose data protection laws may not be as extensive as those which apply to us. Where we do so, we will ensure that we do this in accordance with the Acts and take appropriate measures to ensure that the level of protection which applies to your personal information processed in these countries is similar to that which applies within the EEA. Such measures may include only transferring your data to jurisdictions in respect of which there is a European Commission adequacy decision or, where this is not the case, by using model clauses which have been approved by the European Commission.

We may transfer your personal information between businesses that are legally part of the name of company for the purposes of providing our services to you as follows:

  • from our businesses based in the United Kingdom to our businesses based in Jersey or Guernsey on the basis that the European Commission has given a formal decision that such countries provide an adequate level of data protection similar to that which applies in the United Kingdom and EEA; and
  • from our businesses based in Jersey or Guernsey to our businesses based in the United Kingdom on the basis that the United Kingdom is an authorised jurisdiction for the purposes of the relevant Acts.


We understand the importance of taking extra precautions to protect the privacy and safety of children using our services. Children under the age of 13, or equivalent minimum age in the relevant jurisdiction, are not permitted to use our services, unless their parent provided verifiable consent.

If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, outside the above circumstances, we will take steps to delete the information as soon as possible.  Or obtain parental/legal guardian consent if appropriate.

Your rights

You have the following rights (unless exemptions apply), which can be exercised by contacting us using the details provided below.

The right:

  • To ask us not to process your personal data for marketing purposes;
  • To access personal data held about you and to obtain a copy of it;
  • To prevent any processing of personal data that is causing or is likely to cause unwarranted and substantial damage or distress to you or another individual;
  • To request the rectification or completion of personal data which are inaccurate or incomplete;
  • To restrict or object to the processing of your personal data (from 25th May 2018 onwards);
  • To request its erasure under certain circumstances;
  • In certain circumstances, to receive your personal data, which you have provided to us, in a structured, commonly-used and machine-readable format and the right to transmit that data to another data controller without hindrance, or to have that personal data transmitted to another data controller, where technically feasible (from 25th May 2018 onwards) (known as Data Portability);
  • To be informed about any use of your personal data to make automated decisions about you, and to obtain meaningful information about the logic involved, as well as the significance and the envisaged consequences of this processing; and
  • To lodge a complaint about the way in which your personal data is being used to your Data Protection Authority: the Information Commissioner’s Office (United Kingdom)

When you contact us to exercise any of the rights above, we may ask you to provide some additional information in order to verify your identity, such as your name, your address and proof of identity.

If you would like to lodge a complaint or exercise any of your rights set out above, you can contact us at:


Post:       Matthew Berry, Berry Financial Planning Ltd. Bispham Village Chambers, 335 Red Bank Road Blackpool FY2 0HJ

Tel:         01253 59 49 39

Alternatively, if you would like to contact your Data Protection Authority, please use the contact details below:

Information Commissioner’s Office
Wycliffe House
Water Lane

0303 123 1113 (local rate)


We would like to send you information about products and services of ours which may be of interest to you. We would also like to send you news and information about the financial markets and financial services. We will seek your consent before sending you any such marketing or communications. When you register with us or apply to use our services you may specify your marketing and communication preferences or indicate that you do not wish to receive news or information. If you have consented to receive marketing communications you may change your preferences or opt out at a later date.


You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at


We may from time to time offer joint or co-branded products and services.



Cookies are small text files that are sent by websites and stored on your device. They collect information about how the website is being used by those accessing it and allow websites to remember information. Our website uses cookies to distinguish you from other users to enable us to provide you with a better experience when you browse our website and to allow us to improve our site.


For further information about cookies, visit or


We have to obtain your consent before placing cookies on your device. We will ask you to consent to our use of cookies and to the terms of use of our website when you try to access our website. Clicking ‘continue’ when prompted will indicate your consent.


You can set your browser settings not to accept cookies and the above websites tell you how to remove cookies from your browser. However, if you do not consent to cookies being placed on your computer or you set your browser not to accept cookies, some of our website features may not function or you may not be able to access parts of our website.


The cookies we use and our reasons for using them are set out below:

Google Analytics
These cookies are used to collect information about how our visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Click here for an overview of privacy at Google. To opt out of being tracked by Google Analytics across all websites visit

Disclaimer cookie
This cookie relates to the pop-up disclaimer on our website. It enables the website to remember your user type so that our disclaimer does not pop up every time you visit our website.

Content cookie
This cookie enables us to sort content within the web site to help improve your experience of our website.

Java Script cookie
This cookie tells our website whether or not you have Java Script enabled. Java Script is a scripting language that improves the functionality of our website.

Session cookie
This cookie stores user session information. This is used to improve your experience of our website. This cookie does not collect or hold any personal information

Funds website only

Log-in cookie
This improves the experience of our website for clients who log in to view information about their holdings in our fund of funds products.

Asset Management website only

Digital Look – encrypted details
This cookie helps our website identify your user ID and email details so that you can access encrypted data. It is required by a component called ‘Digital Look Research’.

Initialisation cookie
We use a cookie to enable decryption of certain data on our website when you log in. This cookie does not collect or hold personal information.

Digital Look – Figaro cookie
This cookie enables our website to provide a link from one component of our website, Digital Look, to another, Figaro. This cookie does not collect or hold personal information.

Other Websites
Berry Financial Planning Ltd. may sometimes embed photos and video content from other websites. Pages with this embedded content may present cookies from their websites. Berry Financial Planning Ltd. does not control the dissemination of these cookies and we will not block cookies from those websites. You should check the relevant third party website for more information and should read the privacy notices on those sites.


Changes to our Privacy Notice

We keep our Privacy Notice under regular review and we will place any updates on this webpage. This Privacy Notice was last updated on 25 May 2018, to reflect and fully comply with the GDPR 2018.

Contacting us

If you have any queries, comments or requests regarding this Notice or you would like to exercise any of your rights set out above, you can contact us at:



Post:       Matthew Berry, Berry Financial Planning Ltd. Bispham Village Chambers, 335 Red Bank Road Blackpool FY2 0HJ


Tel:         01253 59 49 39